New Toy Line Seen As “Game-Changer” for RC2
Friday, January 15th, 2010from northwestern.edu
by Michael L. Vinson
Learning Curve Brands Inc., a subsidiary of RC2 Corp., a maker of toys and infant products based in Oak Brook, Ill., announced the international launch of a new toy line based on Ludorum PLC’s television series, “Chuggington,” a children’s program about talking trains.
“We think the ‘Chuggington’ strategy has [...]